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about lelamooi


Kristen Hawkes, Designer

Raised in Marin County, California in the '60s and '70s by two artistic parents, was a memorable and inspiring time. I have been drawn to the creative process in both life and career ever since. Over the years studies, work and play lead me to live in various cities and towns throughout the United States and Europe. Looking back my career has been a diverse and ever changing path that I feel ultimately lead to lelamooi. Travel has been

a large part of my creative process and personal growth and will

continue to be.


I currently reside in Santa Barbara, California, where I've raised two daughters, established myself as a working painter/fine artist, volunteered teaching art to kids and most recently launched lelamooi.

The Sanskrit translation for lela (leela) is "divine stories” . The word mooi means "beautiful" in Croatian. The name captures the essence of these specialty handmade pieces.

The lelamooi symbol is the rose in honor my Croatian great grandfather, a true Renaissance man. After years of travel, running restaurants and raising a family, fate lead him to become a rose gardener at San Francisco Golden Gate Park.


lelamooi brings together a passion for creativity and fine art, a love of life’s mysteries and magic and a desire to serve others. Each piece is hand-crafted by master metalsmith's through the art of lost-wax casting.


All gemstones are chosen for their beauty and special energy powers. We carefully purchase from the most reputable suppliers in the business.

lelamooi variety of rings in gold and beige jewelry box

Our Story

At lelamooi a lot of love and detail goes into each piece, from the first sketch to the final polish. We deliberately partner with

eco-conscious gem suppliers and old-world inspired master metalsmith's, who support the lelamooi vision. From our hands to yours, it’s all about good vibes!

lelamooi is a true collaboration. I feel grateful to be supported by a group of talented and inspiring individuals, starting with my metalsmith's, Jimi Fortune and Steve Godwin. Finding Fortune and Godwin was divine intervention at it's best! Every piece of our jewelry is individually hand-crafted in Northern California by these two gifted artisans and their team.


lelamooi is committed to donating 10% of all sales profits to our favorite charities; Friends of the Earth, One Tree Planted & Surfrider Foundation.

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