about lelamooi
lelamooi, pronounced “lay-la-moy,” captures the essence of our handmade, high-end jewelry. The name combines Lela, Sanskrit for “divine play,” and Mooi, Dutch and Croatian for “beautiful”—two countries close to Kristen’s heart. Every piece carries an intuitive, joyful spirit, a little magic meant for its future owner.
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The business of lelamooi brings together a passion for creativity and fine art, a love of life’s mysteries and a desire to serve others. All gemstones are chosen for their beauty and special energy powers. We carefully purchase from the most reputable suppliers in the business.
Kristen Hawkes, Designer
My childhood in Marin County, California, in the '60s and '70s was a memorable and inspiring time. Raised by two artistic parents, I have been drawn to the creative process in both life and career ever since. Over the years, studies, work, and play led me to live in various cities and towns throughout the United States and Europe. Looking back, my career has been a diverse and ever-changing path that included work in fine art, design, and fashion, and ultimately led to lelamooi. Travel has been a large part of my creative process and personal growth and will continue to be.
I currently reside Tahoe, California in the beautiful town of Truckee.
Our Story
At lelamooi a lot of love and detail goes into each piece, from the first sketch to the final polish. We deliberately partner with eco-conscious gem suppliers and old-world inspired master metalsmiths, who support the lelamooi vision. From our hands to yours, it’s all about good vibes!
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lelamooi is a true collaboration. I feel grateful to be supported by a group of talented and inspiring individuals, starting with my metalsmiths, Jimi Fortune. Finding Jimi was divine intervention at its best! Every piece of our jewelry is individually hand-crafted in Northern California by this talented master metalsmith.
lelamooi is committed to donating 10% of all sales profits to our favorite charities; Friends of the Earth and One Tree Planted.