Our story

Most of the jewelry you see in stores these days is made by a machine. Although some pieces are beautiful, there is nothing like a handmade piece of fine jewelry. At lelamooi a lot of love and detail goes into a single piece, from designing to wax carving and casting to hand finishing and gem setting. We appreciate the beauty and the power of semi-precious gems and and only work with the highest quality metals. We have recently moved into working with Continuum Sterling Silver(935) with Palladium. This patented sterling silver’s superior oxidization and tarnish resistance allows for a longer lasting finish. It has the look of Palladium and the strength of gold and is unlike any other sterling out there.

lelamooi founder, Kristen Hawkes was raised in Marin County, California in the '60s and '70s, an artistic and memorable time. She has since found herself committed to the creative process in her life and career, having worked in various aspects of art and design throughout the United States and Europe. 


lelamooi brings together a passion for creativity and fine art, a love of life’s mysteries and magic and a desire to serve others. This business is truly a collaboration and a team effort. I feel very grateful to be supported by my family and an extended group of talented and inspiring individuals. My two teenage daughter's Tilly and Emmylou have been involved in the creative piece of this business from the start.

lelamooi is committed to donating 10% of all profits to our favorite charities; Friends of the Earth & One Tree Planted. We feel strongly about doing our part in fighting for social justice and protecting the environment.

"For many years I felt the calling to create a line of handcrafted specialty rings. Back in the '70s in Santa Fe, New Mexico my dad discovered what I call “the magic ring” and purchased it for my mom. Childhood memories of admiring this jewel and dreaming of it's powers stuck with me. My mom generously passed this piece along to me, understanding my connection. I have found wearing “the magic ring” creates joy, encourages personal empowerment and inspires interesting conversations. This special energy has been the building block for lelamooi."
Kristen Hawkes


The goal from the beginning was to bottle the feeling that "the magic ring" carries in every unique design. lelamooi pieces are handmade individually by gifted Master Metalsmith's (Jimi Fortune & Steve Godwin) through the intricate and specialized art of lost wax casting. The result is a one of a kind design that balances yin and yang, feminine and masculine. Magic indeed!

315 Meigs Rd, Suite A521 santa barbara, ca 93109